RTH - Y, Total Yrs of Exp - 7-8 Yrs Relv Yrs of Exp - 7+ Yrs Mandatory Skills - Salesforce Fusion • In-depth knowledge of APIs, including RESTful and SOAP web services. • Proficiency in data management, including migration, cleansing, and validation. • Familiarity with marketing automation concepts such as lead scoring, nurturing campaigns, forms, and landing pages. • Strong problem-solving and analytical skills to diagnose and resolve complex integration challenges. Must Have Knowledge: Integration Detailed Job Description: - Key Responsibilities • Integration Strategy & Design: o Lead the design and architecture of robust integration solutions between the marketing automation platform (Salesfusion/Sugar Market) and various CRMs (e.g., Salesforce, SugarCRM, Microsoft Dynamics) and other third-party systems. o Collaborate with sales, marketing, and IT stakeholders to define integration requirements and data flow processes. • Implementation & Development: o Develop, test, and deploy custom integrations and data synchronization workflows using native connectors, APIs (REST/SOAP), and middleware platforms. o Ensure data integrity and consistency across all integrated systems by implementing and maintaining data mapping, transformation, and cleansing processes. • Platform Management & Support: o Act as the subject matter expert for all integration-related issues, providing timely troubleshooting and resolution. o Monitor system performance and data syncs, proactively identifying and resolving potential issues. o Manage user profiles, permissions, and security settings related to integrations. • Process Improvement & Documentation: o Automate manual processes by leveraging the marketing automation and integration capabilities of the platform. o Create and maintain comprehensive documentation of all integrations, data models, and workflows. o Provide training and support to end-users on how integrated systems function and interact. Client Interview - Yes Shift timings if any - European Note - Resource needs to ready for F2F Intv at IBM location based on account request and Day 1 reporting from DOJ. - U2XMR4